Piney Party Pals

For the Piney Party Pals campaign, I led the rebranding and strategic planning for Believe Princess Parties, with the goal of increasing visibility, bookings, and community engagement. I developed a full campaign book that included primary and secondary research, audience insights, competitor analysis, and a creative brief recommending the new name and visual direction. I created engaging Instagram captions, flyer copy, and post ideas to support brand storytelling across platforms. Additionally, I designed strategies for a referral program, outlined a measurement and evaluation plan, and proposed advertising channels to reach local families and event planners. My work combined research-driven strategy with playful, family-friendly branding to position Piney Party Pals as East Texas’ go-to character entertainment service.