Drink Hiyo

For the Drink Hiyo summer campaign, I worked as a creative team member, contributing to both strategy and design. The campaign focused on launching a refreshing new cherry pineapple flavor, designed to capture the essence of summer. I collaborated on setting campaign objectives and goals aimed at boosting seasonal engagement and highlighting Hiyo’s feel-good, functional beverage benefits. In addition to brainstorming creative concepts, I produced key deliverables that visually brought the new flavor and summer theme to life. My contributions supported a cohesive campaign that celebrated wellness, warmth, and vibrant flavor just in time for summer.