As the social media manager for the Lumberjanes at Stephen F. Austin State University, I’ve played a key role in building our presence both online and on campus. In addition to designing graphics, creating content, and helping plan events—from community service projects like our no-sew blanket drive to awareness campaigns and social gatherings—I focused on growing our digital reach. Within our first semester of being active, I increased our social media following by 200% through consistent posting, audience engagement, and strategic content planning. It’s been incredibly rewarding to use both my creative and organizational skills to grow a space that empowers and uplifts others.
